Under the leadership of volunteer Sarah Martin, and University of Maine at Farmington intern Joe Dignam, TerraCycle was launched. In this program various products -- from shampoo bottles to foil-lined granola bar wrappers -- are sent to TerraCycle headquarters in New Jersey where they are recycled into other products or up-cycled into functional art such as juice box tote bags. TerraCycle pays money for the products that are shipped to them so the environment and United Way benefits.