GU Energy Labs, the pioneer and-leading brand of energy gels today, announced a revamp of its brand to reflect its mission of assisting, educating and inspiring people to reach their highest athletic potential through an integrated nutrition system of Hydration, Energy and Recovery. GU has also entered into an ambitious recycling program with TerraCycle®, making every single serve packet of gel, drink mix and chews recyclable. “As manufacturers of performance nutrition, there is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride,” said Chamberlain. “While we still need to encourage athletes to stash their trash, we are excited and proud to offer our community a way to recycle our packaging and reduce our and their impacts on the beautiful places we play.”