On Sept. 20, Tom Szaky, founder and CEO of Trenton, N.J.-based TerraCycle Inc., one of the leaders in eco-capitalism and "upcycling," will return to address Expo East attendees at 9 a.m. His talk, "Turning Your Waste into Massive Equity," will center on the most effective waste-reduction tips and marketing opportunities in today's environment. Szaky, named the No. 1 CEO in America Under 30 by Inc Magazine in 2006, will tell attendees how to discover and capitalize on hidden assets – such as packaging or used products – and grow a business in a constrained economy.