At the outset of 2020, things weren’t going well for Tupperware Brands Corporation. Sales were down. The company’s share price continued to slide. “People just don’t have connection with the brand anymore,” Patricia Stitzel, Tupperware’s former CEO, told analysts during an earnings call in October 2019. But then the pandemic came, forcing people around the globe to work, play, study and, most importantly, eat at home. In March, U.S. household spend on groceries spiked 36%, according to CPG measurement insights firm NCSolutions. Rates have remained elevated ever since, with another bump in October as Covid-19 cases began to rise again.