The partnership is intended to launch in 2021. Posted by Megan Smalley Tupperware Brands, Orlando, Florida, has announced that it is partnering with TerraCycle’s circular reuse platform Loop, which is aimed at eliminating waste and improving delivery, design and features of products. According to a news release from Tupperware Brands, the partnership is intended to launch in 2021, initially offering consumers in the U.S. the ability to purchase products from leading consumer brands and retailers packaged in durable, reusable Tupperware products. The news release states that Loop is a global reuse platform that partners with brands and retailers with a goal of shifting from a disposable to a durable supply chain where manufacturers own their packaging in the long term. With this model, consumers own the product inside the package but not the package itself, and products available on the Loop platform are packaged and shipped directly to consumers in a specially designed tote. The products are retrieved through free at-home pickup, then cleaned, refilled and reused. “We couldn’t have a more qualified partner than Tupperware to be our first plastics container brand partner,” says TerraCycle and Loop CEO Tom Szaky. “Their long heritage and knowledge in durable, reusable product development makes them a valuable resource to our partners who are looking to improve the design and functionality of their packaging.” Both Tupperware and TerraCycle report that they are “aligned in the collective mission to reduce waste through a circular recycling system.” The companies’ collaboration will provide a new packaging offering for Loop while advancing Tupperware’s No Time to Waste initiative, which aims to reduce single-use plastic and food waste by 2025. Tupperware reports that it is the first reusable plastic container brand partner for Loop. Patricio Cuesta, president of Commercial Worldwide at Tupperware Brands says teaming with Loop will enable the company to use its knowledge in product design and reusability to contribute to the circular recycling model. “This partnership also allows us to learn more on how to address single-use plastic in the packaging of our own products to make it more sustainable for the future,” he says. Tupperware has also made other steps toward sustainability lately. Last year, the company debuted its reusable Eco Straw in select markets, which was manufactured using Eco+. The company describes Eco+ as circular polymers that are made by depolymerizing mixed plastics to produce high-quality food-grade plastics. Recycling Today reports more on that product and other Tupperware initiatives here.