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Trenton’s Terracycle chips in

Trenton-based recycling company Terracycle has launched a new campaign aimed at increasing the rate of recycling for chip bags, and they’re using Hamilton Township as the test case to see if the program can be a success applied to a larger scale.
So I challenged my team at TerraCycle with a simple, but monumental question. Can we grow the recycling rate of chip bags to that of municipally recycled plastic bottles? It took 40 years to get to the 25% recycling rate of plastic bottles, but is it possible for a small private company to grow recycling rates to the same level in less than 4 years?
For the challenge, TerraCycle launched a new program called “Chip in for Change,” with the ambitious goal of getting a local township here in NJ up to 30% recycling of chip bags within 4 months. This program was launched on July 11, 2012 in Hamilton, New Jersey and will run through October. With success, Hamilton will serve as a pilot for nationwide scale-up opportunities.

TERRACYCLE NEWS