PHILADELPHIA (KYW Newsradio) —  An innovative way to encourage reusable packaging has been unveiled at the World Economic Forum in Davos, but it will "go live" in the Philadelphia region in a few months. TerraCycle, a Trenton-based international recycling firm, founded the new shopping platform with like-minded corporations. It's called Loop, and companies including Unilever, Mars Petcare, the Clorox Company and the Body Shop are all on board. "Imagine the milkman meets our modern consumption, where it's delivering everything from your razor blades to your fabric detergent, to your cookies to your diapers, everything, in that idea of a reusable model," said Tom Szaky, TerraCycle's president and founder. Szaky says the idea creates a circular supply chain, starting with the product delivered in reusable packaging used by the consumer. Then, the packaging is returned to the manufacturer, cleaned, refilled and used again. "Imagine, with Loop, you'd buy the same shampoo with the same retailer. But instead of a disposable bottle that you own, you buy it in a durable, beautiful, functional bottle that you borrow, effectively eliminating the idea of waste," he explained. He says Loop will be available to consumers in Pennsylvania, New Jersey and New York state beginning in May. For more information, go to TerraCycle.com. CORRECTION: A pervious version of this story mis-stated when the service will be available in Pennsylvania, New Jersey and New York.