This year marks the 50th anniversary of Earth Day—celebrated annually on April 22.   Does your business honor the environment? Your sustainable business practices can also be an excellent business platform.   In fact, according to a 2019 CGS Retail and Sustainability Survey, nearly 70% of respondents consider sustainability at least somewhat important when making a purchase. Nearly half (47%) would pay more for a sustainable product.   Luckily, the optical industry is serving up an ever-increasing assortment of products that aim to preserve and protect our planet—so you can highlight eco-friendly options daily in your own business.   One big example that has the industry seeing green in more ways than one: Mazzucchelli 1849 has announced an industry-first collaboration with specialty plastics provider Eastman to produce Eastman Acetate Renew, a cellulose diacetate made via Eastman’s carbon renewal technology that contains 60% bio-based and 40% certified recycled content.   “Using Acetate Renew requires no performance sacrifice, meaning we can use it in our full range of premium designs,” says Giovanni Orsi Mazzucchelli, president of Mazzucchelli. Learn more at mazzucchelli1849.it .   Inspired? Turn the page to reveal a dozen more spectacularly sustainable products and initiatives, as we celebrate Earth Month in this special issue. —KERRI ANN RAIMO