The first “upcycling” game on Facebook that aims to teach how to turn trash into cash. Trash Tycoon is an upcycling social network game developed by Guerillapps. The game applies traditional social gameplay features to highlight real-world issues such as waste, water, and “green” activities. Gameplay includes cleaning trash, recycling, and constructing products and decorations out of recycled material. The game shares a number of partnerships with real world companies, including TerraCycle <http://www.terracycle.net/en-US/> , Carbonfund.org <http://Carbonfund.org/> , TreeHugger <http://www.treehugger.com/> , and Kraft Foods <http://www.kraftfoodscompany.com/welcome.aspx> .