Tom's of Maine has launched Toddler Training Toothpaste. The product has a mild fruit flavor, without artificial flavors, sweeteners, preservatives or dyes, to help start good brushing habits early. Since the toothpaste’s ingredients are derived solely from plants and minerals, the product is safe if swallowed and fluoride-free. It also doesn’t contain any gluten, propylene glycol, or sodium lauryl sulfate. And the packaging is good for the planet. The toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills. Lindsey Seavey, brand manager at Tom's of Maine, commented: "As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming…but it's also a time filled with possibility where even the smallest of decisions can make a difference, especially in the early years when you want to give your child the best start. We believe a natural toothpaste can be one step towards creating a healthy daily routine."