One of those goals is to reduce the percentage of virgin materials used in their packaging from 60 to 40 percent by 2020. Innovations like moving from aluminum tubes to recyclable laminated BPA-free plastic tubes, their partnership with TerraCycle and their switch to stand-up dispensers for children’s toothpaste that don’t require cartons, all improve their packaging performance. Water savings has a goal to reduce their consumption per metric ton of product made, from 4.3 to 2.5 cubic meters, a 42 percent reduction by 2020 through a comprehensive program that includes every drop that comes into their facilities.