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ELIMINATING THE IDEA OF WASTE®

Time to Stop Waiting For Others to Teach Our Kids Eco Literacy

TerraCycle Tom-Blog
It seems not a day goes by when you hear about school budgets being radically cut, or even closed, and as a result the educational future of our next generation in uncertainty, lacking in depth & breadth. Theater, music, even the always preserved sports are being left to the side, in favor of focusing on how to train good test takers, to better secure funding. Where in this is environmental education? In most cases, non existent. This is a problem—How can we expect the children of today to be capable stewards of our troubled planet when they don't have the basic knowledge of what's going on, what their role is, and what they can do? That's why I'm really proud to have launched the free TerraCycle Curriculum, with a lot of help from the preeminent sustainability education designer Cloud Institute. What is it? Well let me start with what it's not: Another rehashing of the basics of, let's face it, how to be a "better consumer." Don't get me wrong, of course I'm in support of more people making greener purchase choices, recycling, using CFLs, etc. But that's being covered everywhere you look these days, in all manner of media.