They say it takes a whole village to raise a child. A child, like an idea, must be nurtured by many people working together for a common cause. So too must socially responsible companies join together if we are to achieve our common goal of a socially responsible, environmentally stable world. Eco-friendly or triple bottom line start ups and small businesses face a steep climb to success. Traditional companies are able to make products and services faster and cheaper because they are not necessarily as concerned with the effect of their practices. So small start ups must find ways to compete with companies that have a well developed relationship with retailers and consumers, have more sales/marketing dollars, and only have one bottom line to reach.