A more regenerative system in which collected waste materials are used as a resource to create new products is what recycling is actually about. For example, years ago my company TerraCycle partnered with Garnier to create thePersonal Care and Beauty Recycling Program, a free program that accepts everything from shampoo and conditioner bottles, eye cream tubs and hair spray pumps for recycling. To enhance our recycling initiative’s impact, the program itself is brand agnostic: all personal care and beauty waste is accepted for recycling, regardless of brand.