Any consumer who tries to make responsible purchases knows the challenges. Disposable bags at the grocery store are still free in most states, but reusable bags are not. Most natural beauty products are more expensive. Grass fed, hormone-free beef is more expensive. It’s not surprising that a common perception of “eco-friendly” is “more expensive.” Still, cost is one of the most frequent barriers to moving towards more sustainable habits or programs. Other concerns include difficulty of program implementation, low interest of the consumer, or a lack of understanding. In all of these cases, there are solutions, and the benefits of implementing a program far outweigh the costs, including time and energy.