NEW YORK, New York, April 27, 2012 (ENS) - In support of New York City's pledge to double recycle efforts by 2017, a national crowd-source recycling initiative, The Great Recycle, will open in Times Square on Monday, April 30. The campaign's first goal is to recycle more than 45,000 plastic, glass and aluminum beverage containers in 10 hours. A recycling bin in Times Square as tall as a three-story building will receive the containers. The initiative is the brainchild of organic bottled tea company Honest Tea, purchased by Coca-Cola last year. Honest Tea will kick off the Great Recycle by attempting to recycle the same number of bottles the company sells in New York City on a single day. "National recycling rates are nowhere near where they need to be," says Honest Tea co-founder and "TeaEO" Seth Goldman. "Honest Tea is committed to finding ways to help Americans recycle more. We've helped install recycling bins in our hometown of Bethesda, Maryland and now it's time to expand our efforts."