To achieve maximum sustainability, whose contribution do you think matters the most: businesses, consumers, or our national and state governments? Rather than playing the blame game with any of these parties, I believe that this question should be approached more proactively. Problem identification is just the first step in any equation; it is the solution that ties the loose ends together. As a company that seeks to eliminate the idea of waste, TerraCycle is very much invested in developing and implementing solutions to remedy our environmental woes–but is one company enough? TerraCycle’s collection and solution programs operate on a B2B (business-to-business) and B2C (business-to-consumer) basis to keep waste out of landfills and incinerators. This means that our efforts are based on a substantial amount of cooperation with our clientele; think of it as an interdependent network of environmental sustainability.