But perhaps the biggest move forward is Loop, a new innovation from TerraCycle. The idea is simple: Durable, reusable packaging that you return through a milk man-inspired delivery and pick-up system. Corporations like P&G, Unilever, and The Body Shop have all signed onto the pilot program which launched just this week in New York, New Jersey, Washington D.C., Pennsylvania, and Maryland. “This is a huge step for brands to take towards more sustainable packaging,” TerraCycle's Teeter says, noting that she believes that this will be the future of consumption. It’s clear that the beauty industry needs to reform, and the sooner programs like this find success, the sooner it can, but it prompts a bigger question: how much time do we really have to figure this out before it’s too late to save the oceans?