TerraCycle’s reuse platform Loop is now available online in every ZIP code in the 48 contiguous states, a major milestone after the program first launched in 2019. Kroger and Loblaw are partners of the platform, among other retailers, and a TerraCylce representative recently told Store Brands that it would be developing a reusable container for select private brands to buy at those physical stores in 2021. The Loop program began in the Northeastern United States and Paris, France, and entered the United Kingdom in July, working with more than 80 brands and 400 products globally. More than 100,000 people have signed up for the service. Loop enables shoppers to buy brands in a durable, reusable package. It’s a circular system, designed to end single-use packaging. For example, a shopper can buy a silver tin for Haagen-Dazs ice cream that was developed with Loop from a retailer like Kroger or Walgreens, which gets shipped by Loop (or picked up at the store) and then shopper returns the container when done through Loop’s shipping system to get it refilled. The company likens it to the days of the milkman.