Santa Fe Natural Tobacco Co. (SFNTC) teams up with TerraCycle, a world leader in developing solutions for hard-to-recycle materials, to do something about cigarette butt litter. According to Keep America Beautiful (KAB), 65 percent of all cigarette butts are disposed of improperly. But thanks to another environmental breakthrough by TerraCycle, cigarette litter can now be recycled. With funding from SFNTC, TerraCycle is launching a national program to collect and recycle cigarette waste. The Cigarette Waste Brigade will divert used cigarette butts from landfills. By sponsoring this program, SFNTC is not only taking responsibility for the end-life of its products, but also for the products of its competitors.