Working on its dedication to develop solutions for sustainable laundry, recently, Tide revealed its partnership with TerraCycle, an international recycler. As per TerraCycle, the new joint venture will help the latest Eco-Box packaging to be completely reusable from bag to box. Latest Tide Eco-Box is designed in such a way that it is eco-friendly. The new highly-concentrated formula of Tide is developed with thirty percent less water & its package has sixty percent less plastic as compared to the bottled size. The modernized boxed design doesn’t need excessive secondary packaging & needs minimum space compared to the bottle. This means that less trucks are required to deliver it to the shops. Isaac Hellemn who is P&G’s Brand Manager stated that the next logical step for them is TerraCycle because they want to assure that not only the product is developed for environment friendly usage & shipping, but also that every single component can be recycled and recycled with the help of a simplified method. With the help of Tide Eco-Box Recycling Program, customers can reuse the complete packaging from Eco-Box for no cost. Once they are done with Eco-Box, consumers can remove waste of plastic from cardboard box & mail it with the help of shipping label, which is already paid for. After collection, plastic is cleaned & melted into hard plastic, which can be reused to create novel recycled products. Moreover, every pound of waste sent to TerraCycle, collectors can get a dollar which can be donated to a non-profit, charitable firm or school of their preference. In order to recycle cardboard box, consumers can put in their address into the interactive map at terracycle.com & look for recycling choices, which includes drop-off areas of TerraCycle & municipal recycling programs. Tom Szaky who is Chief Executive Officer of TerraCycle stated that every year over seventy-nine percent of waste which is present in landfills can be recycled. TerraCycle with firms such as Tide, puts in a lot of efforts every day to decrease the number & combine single-use packaging into novel products. The proposed recycling program is open to anyone, be it school, community firm, office or individual. It is predicted that the pilot program will be introduced in Paris metro area this spring and also in New York, which includes areas of Pennsylvania & New Jersey.