We hear a lot of buzz about different social media networks and which one works better than another. In reality, using a combination of sites together is a solid strategy for reaching the greatest number of fans. Individual fans each have their own preferences as far as which sites they like and the types of information they prefer to receive on each. Having a presence on different social networks and understanding your audience is incredibly important. TerraCycle is a great example of a company using Facebook and Twitter together for a cohesive social strategy that addresses the needs of their audience. The New Jersey-based recycling company has won over 39,800 fans on Facebook and earned an additional 19,600 Twitter followers.