TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

TerraCycle Heads North with Kraft Canada

Tom-Blog
The end of this year has been a return to our roots for TerraCycle in many ways. First with the opening of our first retail store a few blocks from where I first had a basement “office,” and now we’re going north to Canada–where I grew up and where we had our first major sales of product, to The Home Depot and Walmart Canada. This new Canadian endeavor is, in fact, with Kraft–the first company with which we made a major agreement to collect branded waste in order to upcycle it into new products.  In two years, our US partnership withKraft on Capri Sun juice packs has resulted in more than 35,000 collection points, millions of pouches collected, and more than $250,000 donated to a variety of causes.