I’m returning to my roots, Canada, and learning some lessons that might be of use to us all, back here in the U.S. Though we are U.S.- based, it was Canada that gave us our first big break, Walmart Canada and The Home Depot to be precise. People thought I was foolish to buck the green business trend of starting in niche, boutique, small stores and then inch our way to larger, national chains. We held firm, knowing that a much bigger, broader impact could be made, should we be carried outside the “green bubble” of the usual suspects. And it first paid off in Canada.