RT: TerraCycle is a strategic sponsor of Trash Tycoon. They not only market the game to the over 21 million users of TerraCycle, but they also pitch the game to their partners, some of the top consumer packaged goods companies. We have all sorts of cool, deep branding of TerraCycle into the game. Players can collect TerraCycle items, put TerraCyle factories on the map, and make and bottle a TerraCycle product like fertilizer. The most important aspect of the collaboration is that players sign up with TerraCycle, so waste they recycle in the real world with TerraCycle earns points in the game and vice versa. Players can redeem points they make in the game for TerraCycle products.