SANTA FE NATURAL TOBACCO CO.

More than 100 million pieces of cigarette waste have been recycled since the fall of 2012, when Santa Fe Natural Tobacco Co.(SFNTC) first partnered with TerraCycle to launch a pioneering program designed to help keep cigarette litter off of streets, beaches and public places and out of landfills. "This is a great accomplishment that testifies to the commitment of thousands of adults across the country who are helping to reduce cigarette waste," said SFNTC President Ryan Ball. "The program not only reinforces the need to dispose of cigarette waste responsibly, but also goes beyond that by actually making the waste useful." The Cigarette Waste Recycling Program, which SFNTC worked with TerraCycle to develop, lets adult volunteers across the United States collect cigarette butts and send them to TerraCycle, where they are combined with other recyclable materials to make useful, Earth-friendly items such as lumber, furniture, containers and more. SFNTC covers all of the costs of the program, and for every pound of cigarette waste collected, the company also donates $1 towards the Keep America Beautiful Cigarette Litter Prevention Program.