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SunChips: The Crinkle Heard Round The World

Tom-Blog
Something astounding happened recently. A crumpling bag caused a company to crumple up years of effort and commitment to a green packaging innovation and toss it in the bin. Yes, the much touted fully compostable bag for SunChips was released this year, with high expectations and many other companies paying close attention. And what happened? People complained about, of all things, that the packaging was, wait for it…Noisy.