Two days of debates, discussions and proposals on the need to make the packaging industry more sustainable, with 35 speakers from all continents, 450 participants from twenty countries and 40 accredited journalists.   The need for a new production system emerged universally during the forum; a new production system that will be included within a broader scope, which includes technology and research oriented towards reusable, recyclable and compostable materials, consumer education and new global policies. A need that can no longer be postponed, also in the light of the climate change we are witnessing, as Tim Letts of WWF recalls. Therefore, the sector is moving towards intelligent, digital and flexible packaging that meets the needs of consumers more sensitive to ecological problems; packaging that provides companies that invest in sustainability with a fundamental economic performance (at least in the long term), so that they can adopt the new systems. In the first part of the forum, dedicated to legislation and society, Silvia Zucconi (market intelligence manager of Nomisma), Nicola De Carne (business partner of Nielsen's retail client) and Paolo Spranzi gave an overview of the situation of the Consumption related to packaging. (Associate partner in McKinsey). Nomisma examined the Italian and international markets by conducting an exclusive survey for the forum, focusing on the United States and Germany. “In terms of sustainability, Zucconi explained, Italy has a better overall performance than the European average. However, all the countries considered in the study share certain values, such as attention to the ecological characteristics of the packaging, “The biggest challenge is to provide food for everyone by 2050, and we must do so by reducing the environmental impact. Poor quality packaging leads to food loss. Plastic containers guarantee fresh and better quality products, therefore, in the coming years we must develop increasingly ecological materials. The materials exist, so we need to develop innovative food systems from reducing food loss and increasing efficiency, "said Rosa Rolle, FAO manager. In the second part of the forum, retailers and brand owners were given the floor, including Giacomo Canali (Packaging Research Manager in Barilla) and Roman Manthey (Director of Engineering and Infrastructure of the Global Supply Chain at Coca-Cola Bottling ). A reduction in the use of packaging materials, the use of recyclable materials and cardboard from responsibly managed forests were the highlights discussed by Canali, who also stressed the importance of consumer education. Manthey added: “We firmly believe in the circular economy and our goal is to have 100% recyclable plastic bottles. We are already eliminating all unnecessary or not easily recyclable packaging from our range. ” Coop presented its multi-year project "Coop for the environment", confirming its commitment to sustainability, in line with its history and values. A testimony of his philosophy that does not consist of sporadic actions based solely on consumer sentiment, but is based on the implementation of real actions throughout the production chain. "The challenge for a more sustainable world is open - explained Michele Frascaroli, Technical Director of CRIT - and machinery manufacturers are already fully involved in this challenge. All the main actors are working to provide increasingly sustainable approaches and solutions. Some they are already on the market, others are under study and will be presented in a few years. This is one of the factors that form a circle of sustainable innovation that, in addition to being connected with the research and development of technology, also refers to corporate sustainability, knowledge of materials, collaboration with producers of materials and customer relationships. ” Managers of international companies such as Amcor, Novamont, NatureWorks, TerraCycle, Herambiente and Aliplast closed the first edition of Packaging Speaks Green and presented materials, technologies and scenarios to reduce the environmental impact from innovative solutions.