Subaru celebrates winter adventure with return of Winterfest
TerraCycle Include USA Subaru
(December 19, 2018) Subaru of America has announced the return of Subaru WinterFest, the automaker’s multi-city mountain destination and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend takeovers at nine of the nation’s top winter resorts, the 2019 Subaru WinterFest tour combines music, adventure, food and beverage, pets and the environment to create a unique experience that speaks to the passion points of outdoor enthusiasts and Subaru owners alike.
The automaker will implement additional green event practices this year including expanded recycling collection with TerraCycle and waste reduction education with Leave No Trace.
In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon from national touring indie/bluegrass/Americana/folk bands such as The Lil Smokies, Lukas Nelson & Promise of The Real, G Love & Special Sauce, and Langhorne Slim & The Law, as well as music from emerging artists and DJs provided by SiriusXM radio.
Visitors are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, Thule, Shred and other partners offering daily giveaways at on-site tiny house inspired event trailers complete with rooftop and front decks.
Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Stumptown Coffee Roasters, SMASHMALLOW, Chocolove and KIND Bar. Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them.
“Adventure and outdoor exploration is engrained in the DNA of the Subaru brand and our owners, so we are thrilled to kick-off Subaru WinterFest for the 2019 season,” said Alan Bethke, senior vice president of Marketing.
“Year after year, we are delighted by the growing enthusiasm each stop of the tour receives, and we are excited to integrate new elements of our Subaru Love Promise this year, in addition to the many activities attendees have come to love and look forward to.”
For more information on a Subaru WinterFest stop near you click here.
Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Stumptown Coffee Roasters, SMASHMALLOW, Chocolove and KIND Bar. Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them.
“Adventure and outdoor exploration is engrained in the DNA of the Subaru brand and our owners, so we are thrilled to kick-off Subaru WinterFest for the 2019 season,” said Alan Bethke, senior vice president of Marketing.
“Year after year, we are delighted by the growing enthusiasm each stop of the tour receives, and we are excited to integrate new elements of our Subaru Love Promise this year, in addition to the many activities attendees have come to love and look forward to.”
For more information on a Subaru WinterFest stop near you click here.