-- The Solo Cup Co. has launched a new national recycling initiative, teaming up with Keep America Beautiful and TerraCycle. Solo and TerraCycle have created the "Solo Cup Brigade." Schools, nonprofits and individual consumers who use Solo´s squared plastic cups can collect the cups when finished and return them to TerraCycle for recycling. For each cup collected by Terracycle, Solo will donate 2 cents to Keep America Beautiful or the non-profit or school of the collecting brigade member´s choice. The first $5,000 donated to Keep America Beautiful will be directed to the Keep NYC Beautiful Coalition.