Your Solo party cups can have a second life under a new national recycling initiative launched today by Solo Cup Company. “The Solo Cup Brigade program is a way to encourage recycling of our iconic red cup -- now Squared® -- and benefit deserving organizations at the same time” As part of the Keep America Beautiful- Great America Clean Up event today in New York City’s Times Square, Solo announced it is joining forces with TerraCycle to create the ‘Solo Cup Brigade’ – individuals, schools and non-profits that will collect used Solo Squared plastic cups and return them to TerraCycle for recycling. The recycled material will be used to make other items such as equipment for playgrounds, park benches and outdoor furniture.