Green laundry products are tough on stains and gaining share against the competition FRESH LOOKS What consumers are most excited about, it turns out, is ditching the bottle entirely. Maria Brous, spokeswoman for Lakeland, Florida-based Publix Super Markets, said the popularity of mono dose detergent tablets like Dropps is the most notable trend in stores. The mono dose concept certainly isn't new, but manufacturers believe now's the right time because the tablets are concentrated, convenient and eco-friendly. Dropps recently partnered with Terracycle to allow consumers to mail in their used cases for recycling.