Kate Westad will be the first person to tell you that she’s not from the beauty world. The lawyer-turned-entrepreneur came up with her “million-dollar idea” after a friend canceled a much-anticipated girls’ trip to Paris right before she was about to head to the airport. “I was sitting there, so upset, with my luggage all around me on the floor and all I could think about was, ‘Why do I need so much stuff? None of this stuff is important and—hell yes—I am still going.”