Rinse, Recycle, Repeat campaign aims to divert personal care items
TerraCycle Garnier Include USA
Nearly half of Americans do not recycle their beauty and personal care products, accounting for a significant amount of landfill waste.
To make a positive impact on the planet, Garnier and DoSomething.org, the largest organization for young people and social change, have teamed up to launch Rinse, Recycle, Repeat, a national campaign and college campus competition to educate America’s youth about the importance of recycling beauty product #empties.
To further drive social participation, Remi Cruz, a lifestyle personality and YouTuber known for her popular channels MissRemiAshten and RemLife, will serve as the face of Rinse, Recycle, Repeat, starring in a public service announcement about recycling her own beauty products.
The goal of the campaign is to tap into the #empties social conversation and educate young people on the importance of bathroom recycling. The campaign will show them how recycling their beauty #empties can keep them out of landfills and be used to create green gardens within local communities. By rallying young people to recycle their #empties, Garnier hopes that this campaign will be able to divert a total of 10 million #empties from landfills by the end of 2017.
To participate in the national Rinse, Recycle, Repeat campaign, individuals can:
1. Sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the “Prove It” page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
2. Once the bin is filled with 10 pounds of beauty #empties, participants can print a free shipping label to send their #empties to TerraCycle to be responsibly recycled.
To help spread the word, encourage friends and family to also recycle in the bathroom and join the #empties conversation, participants can share a photo of their recycling bins on Twitter by tagging @garnierUSA and using #empties and #RRRSweepstakes.
On April 1, a competition kicked off on 50 college campuses nationwide to collect the most #empties. The college team that collects the most #empties will be rewarded with a garden for their community, furnished by Garnier and TerraCycle.