Perhaps the most vivid example of a business spawned by the idea that recycling and reuse go hand-in-hand is TerraCycle, which espouses the slogan “Outsmart Waste.” TerraCycle takes all manner of things that people don’t want and reincarnates it as everything from reusable bags to clipboards to toys to gardening products. “Upcycling is by far the very best thing that you can do for the environment,” said Tom Szaky, who founded TerraCycle back in 2001 when he was a freshman at Princeton University.