Stonyfield Farm is a pioneer and respected leader in the world of sustainable business, . A model for any company truly concern with CSR practices. Yet their yogurt cups are non-recyclable, what do these green gurus know that we don’t? Since the mid 1980’s, Stonyfield Farm has been conscious of their packages’ environmental impact. Initially focusing on recyclability, Stonyfield Farm eventually realized that there are many other factors which influence the environmental impact of a package throughout its life cycle.