Product packaging is the focus in our current recycling infrastructure. Metal cans, plastic containers and cardboard boxes are top of mind as far as recyclable items go, as these can be collected and processed at low cost and sold as an alternative to virgin material. Most packaging waste is less profitable and more difficult to recycle than these commodities, and some companies are taking it upon themselves to manage their own product packaging waste when the public infrastructure cannot. But why so much focus on packaging when product waste is equally important to consider?