As recycling has gained ground and moved to the forefront of concern in the past few years with the overflowing landscapes across the country and world, the innovative space of end-of-life processes has been growing. TerraCycle is no longer alone in this space, and we’re glad for the growth and attention that recycling solutions are receiving. We’re often asked what our greatest challenges are, and we often respond that keeping recycling at the forefront of concern and seeing that “green” doesn’t become a short-lived trend that peters out in the next few years. From the recent trends I’ve seen in the packaging industry, I think recycling is growing stronger, especially with the recent merger of Recyclebank and Waste Management’s Greenopolis.