TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Recycle your old car seat at Target, get 20 percent off a new one

TerraCycle Include USA Target Car Seat Recycling
Admit it: You have at least one outgrown car seat moldering away in a closet or the garage. Everyone does, because you paid good money for it, used it daily, and then when you didn’t need it anymore, soon realized that no one wants a used car seat. Charities generally won’t take them, they don’t sell at yard sales, friends don’t want them, and if you had thoughts of recycling them so that the plastic and metal would get reused, you soon realized that was unlikely, if not impossible. (For more on that, see BabyCenter’s story Can you recycle car seats? Why that’s a tough question to answer) So what are you supposed to do with your old car seat? Just throw it in the trash? Well, yeah — unless you live in one of the rare communities that offer a car seat recycling program, that’s what experts generally advise: cut the straps so the seat can’t be used again, recycle any parts you can, and dump the rest in the trash. Not many people are comfortable doing that, and so the car seats in garages continue to wait for their final destination. But if you live near a Target, you have another option: Target is teaming up with nationwide recycling company TerraCycle to launch a massive — and unprecedented — car seat recycling program. Bring in your old car seat(s) (you can bring 4 per day!) from April 17-30, and you’ll get a coupon for 20 percent off any car seat purchase, in-store or online. You can use the coupon until May 31, 2017. Sharp readers may be wondering why I called the Target Take Back “unprecedented,” when Babies”R”Us and Toys”R”Us have been hosting their Great Trade-In events for years. Though both programs do exchange used baby gear for discounts on new stuff (and you may have believed/hoped that what you brought there was recycled), the store merely safely disposes of used gear instead of recycling it. And no shade on these stores, either, the principal problem with recycling baby gear is that it simply isn’t made with recycling in mind. It’s made to be safe, useful, and cute — not to be used again. Target expects to get more then 700,000 pounds of donated seats, based on what the company received in a test for the program that was held in 90 stores in September. Look for bins in Target’s Baby section, or near the front of the store. Don’t see one? Ask, and it shall be found for you. Veronica Rajadnya, a representative for TerraCycle, says that the donated seats will be collected at Target’s distribution center and shipped to TerraCycle’s third-party recycling partners in various areas of the country. There the seats will be pried apart, their components separated, the plastic melted and “pelletized,” and from there sold to manufacturers to make into new products, like “plastic wood” pallets, park benches, playground equipment, and furniture: “In [TerraCycle’s] courtyard we have a chair made entirely out of old Capri Sun packets, it’s the most comfortable chair ever.”