Old Navy Launches Ongoing Collection Program with TerraCycle Thanks to the sponsorship of retailer Old Navy, consumers and salons can send their old flip-flops to TerraCycle free of charge and receive exclusive coupons in return. The flip-flops will be recycled into innovative products such as playgrounds, park benches and bike racks. Old Navy and TerraCycle held the first Flip Flop Replay which started Earth Day, April 22, 2011 and ran through May 21 at all U.S. Old Navy stores. The nationwide collection campaign resulted in almost twenty thousand used flip-flops being diverted from landfills and instead, used to make playgrounds that were donated to four schools around the country. This success proved the need for a permanent program.