Instead of just collecting cigarette butts in indoor and outdoor ashtrays and throwing them away, facilities managers can recycle them to earn money for Keep America Beautiful.  Santa Fe Natural Tobacco Company partnered with recycling pioneer TerraCycle to launch the Cigarette Waste Brigade, the first cigarette butt recycling program to operate in the US. The free program allows managers to send in tobacco waste for to be recycled.  For each pound of waste collected through the Brigade, $1 is donated to Keep America Beautiful. The building or facility's participation in the Cigarette Waste Brigade is something that can be communicated through posters and fliers available on TerraCycle's website, adding a feel-good, environmental layer to tenants' experience.