The Guerillapps team quickly realized that in order to maintain Trash Tycoon’s fun, social landscape but ultimately change consumers’ environmental outlook, they would have to take the game outside of the virtual and into the real world. The first step? Teaming up with some of the biggest players in the green space. Guerillapps quickly acquired sponsorship from upcycling company TerraCycle and carbon offset provider Carbonfund.org to further opportunities for real world impact. Trash Tycoon’s garbage-tackling premise directly mirrors the real-world goals of TerraCycle, a collection and solution program for typically non-recyclable waste. TerraCycle’s sponsorship also provides players the opportunity to earn game points by engaging in sustainable, real-world practices outside of the game. By simply buying TerraCycle’s green products online, players can redeem game points. Through Carbonfund.org’s contribution, players can also vote for their favorite carbon offset project within the game. Guerillapps then donates 10% of this revenue to the chosen project to help fight climate change.