P&G to launch refillable shampoo bottles in 2021
TerraCycle TC Include UK P&G Procter & Gamble Procter and Gamble
The consumer goods giant unveiled images of the new format for the first time today (22 October). Customers will be encouraged to purchase a reusable aluminium bottle, which they can refill from new pouches. The pouches consist of a flexible plastic packet with a rigid plastic neck.
Several of P&G’s brands are already listed on Loop – TerraCycle’s multi-brand refill platform which is currently operating in the US, France and the UK. Loop sees customers pay a deposit fee on each piece of packaging that is refunded to them when TerraCycle’s courier partners collect the empty containers.