Did a waste audit reveal your company’s recycling program isn’t exactly where you want it to be? Don’t be discouraged. Most companies hit pitfalls along the way, but those that stick with it can emerge as industry leaders. Take Procter and Gamble (P&G) and Microsoft, for example, which lead the consumer packaged goods and electronics industries in recycling. Procter and Gamble (P&G) set a goal to send zero manufacturing waste to landfill by 2020. So far, 56 percent of its global production sites send zero manufacturing waste to local landfills. Although it has less than three years left, the company is optimistic it can meet its 2020 goal — an achievement P&G says will keep about 65,000 metric tons of waste out of landfills. That is equivalent to the weight of almost 350,000 mid-sized cars. Manufacturing waste makes up about 95 percent of the waste P&G produces, with the remainder coming from its offices and tech center programs. The company works toward its 2020 goal by looking at waste through a new lens. As it states on its website: “The key is to not see anything as trash, but material with potential use.” Part of a successful recycling program is to reuse waste whenever possible. P&G offers a number of examples of reusing waste across its supply chain, including in Hungary where employees collect production scraps and send them to a local cement company that incinerates them to make energy for bricks. How a partnership can help a company Sometimes a company needs to partner with key recycling industry leaders to overcome plateaus and achieve their goals. P&G recently partnered with TerraCycle and SUEZ to produce a shampoo bottle made from up to 25 percent recycled beach plastic. The bottle of Head and Shoulders shampoo will debut this summer in French retailer Carrefour. And the rollout will eventually represent the world’s largest production of recyclable bottles made with post-consumer recycled beach plastic. The idea for the shampoo bottle came about a year ago at the World Economic Forum in Davos, Switzerland, when the Ellen MacArthur Foundation challenged P&G to “drive greater recovery and reuse of plastics,” Helias told us. P&G felt Head and Shoulders, the “the leading shampoo brand in sales,” should be the label to “lead in sustainability innovation,” Helias said. P&G’s partnership with TerraCycle and SUEZ “brought about the largest solution to ocean plastic to date in terms of volume and percentage used in the package,” Tom Szaky, CEO and founder, TerraCycle told TriplePundit. The “problem of ocean plastic is immense,” Szaky explained. Over 25 percent of global plastic waste winds up in marine systems. “Only with a project that provide business value will we be able to clean up the plastic clogging our beaches, rivers, inlets and other waterways,” he said. P&G will also include up to 25 percent post-consumer plastic in over half a billion bottles in Europe by the end of 2018. That will represent over 90 percent of all P&G’s hair care bottles sold in Europe. P&G has used recycled plastic in its packaging for over 25 years — and it used 34,100 metric tons in 2016. Helias said the company “committed” to using post-consumer recycled material and helping to “build a marketplace by providing consistent end markets.”