Beauty is getting more eco-friendly each day and we love to see it our favorite brands take the initiative to make their products greener. Paula’s Choice Skincare, a global personal care brand with a cult following, is the latest to join the sustainable movement with their new partnership with international recycling leader TerraCycle. The two are joining forces to launch a specialized recycling program. Fans of the brand can now send in their Paula’s Choice product packaging to be recycled for free, so they can feel good about their environmental footprint while feeling great about their skin, too.   By signing up at the TerraCycle-Paula’s Choice program page, skincare lovers can quickly register for the green initiative and get access to a prepaid shipping label to send back the containers, tubes, and bottles that once housed a beloved skincare essential. When collected, TerraCycle cleanses the packaging and it becomes melted down into hard plastic where it begins its lifecycle once again. But the good beauty karma doesn’t end there. For every shipment of Paula’s Choice Skincare that makes its way to TerraCycle, you’ll earn points that can be used for charity gifts or donated to a non-profit or organization of your choice. “Sustainability at Paula’s Choice is an ongoing commitment to take care of our staff, our community, and our planet. As part of that promise we’re excited to partner with TerraCycle to ensure we’re doing our part to reduce plastic waste,” said Tara Poseley, CEO of Paula’s Choice, in a statement about the eco-friendly initiative.   Going green has never looked so good. You can head to TerraCycle to get more details on the Paula’s Choice Skincare Recycling Program and of course, shop some of our favorite Paula’s Choice products to get started on the initiative.