A few years ago we were approached by Nomacorc, leaders in the production of synthetic wine corks, to run a “cork brigade.” We needed millions of corks at the time to create a cork board product that Office Max was ordering from us, and we concluded that wine, as controlled vices go, is rather innocuous. In the end, there wasn’t much internal debate, so we partnered rather quickly with the alcohol industry. At TerraCycle we run free collection programs for waste that allow individuals, community groups and offices to collect waste and send it to TerraCycle to be recycled or “upcycled” into new products. Schools happen to be a very big source of collections for TerraCycle. In fact, we are in more than 60 percent of all schools in America.