Packaging science is vital to recycling and upcycling, and protecting the environment from our waste and overuse of natural resources. We both now how important packaging is, the question is how to keep it evolving. TerraCycle is out to reach people of all ages — not just those interested in packaging — and that means reaching kids as well and raising their interest in the importance of packaging. This is where our latest venture, Trash Tycoon, comes in to the picture. Trash Tycoon is the brain-child of the Social Game start-up GuerillApps, who designed the cutting edge game with TerraCycle’s real life upcycling and recycling programs in mind. Through the game, and in the privacy our their own homes, kids (and parents) can learn about how TerraCycle’s Brigade programs work, and what happens to trash after it’s collected and sent to TerraCycle.