The school signed up for the brigades, an upcycling program started by TerraCycle that is now in more than 50,000 schools nationwide. It's an easy thing to do," said Paul Stone, the school's adjustment counselor who found the program on the Internet. TerraCycle was founded in 2001 by then-19-year-old Princeton University student Tom Szaky, who gave empty drink pouches a second life by turning them into tote bags, backpacks, pencil cases, and lunchboxes.