The hope is that creating awareness around single-use plastic will lead folks to identify and eliminate other single-use waste from their lives—including takeout boxes and disposable cutlery. For instance, Steamboat Springs-based Honey Stinger will provide a water station at their booth and recycle product sample wrappers through the TerraCycle program. The pledge even inspired Patagonia to hire a sustainability auditor for the upcoming show, in order to track the brand’s footprint from booth materials to polybags.