Open Farm Pet Food has just joined Loop, along with about 150 other brands that sell their products in reusable packaging via this online platform. The products are shipped direct to consumers; UPS picks up emptied packages and returns them to Loop to be sanitized then sent to manufacturers to reuse—sometimes upward of 100 times. Consumers pay a deposit that’s refunded once the package is returned. This new venture with Loop will be a good fit, surmises the Toronto-based pet food manufacturer that has in all its seven years prioritized sustainability. Doing so has taken some work; over 95% of pet food bags are considered unrecyclable. The company’s introduction to Loop was a result of its longstanding partnership with international recycler TerraCycle, who is Loop’s parent company and who has been taking emptied pet food bags from Open Farm customers and making new products from them. In five and a half years, over 260K of the bags have been diverted from landfills through this partnership. “We were working very closely with TerraCycle to engage in their recycling program, and when we found out about Loop, we were excited to take part in this pilot,” says Evan Shuster, vice president of Marketing for Open Farm.